Franthiesco Ballerini is a Brazilian writer, journalist and filmmaker. His book, Soft Power — an investigation of the world’s most important cultural influences like Hollywood, tango, anime and Bossa Nova — was a finalist at the 60th Jabuti Awards. His fifth book, History of World Cinema, looks at the way different cultures, languages, aesthetics, techniques and industries of the world are portrayed in film. Ballerini is currently pursuing a PhD in media communications.